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BNP Living Experience

THE IDEA

Committed to innovation for property development operations, BNP Paribas Real Estate, supported by Plan.Net can now offer its customers a 48-hour living experience in an apartment which was especially developed for the project. Te aim was to create a real “Living Experience” that was designed and built ad hoc in an apartment, in order to offer to a selected group of potential buyers an exclusive and unique way of living the soul of an apartment designed and constructed by BNP Paribas RE. The idea is that people, living their personal experience in the house, can appreciate its value and give input to the projects of residential development.

BNP Paribas Real Estate aims to conceive and create more and more properties from their function. For aesthetic and design, in fact, it aims to ensure that BNPRE, joins the concept of home as a container designed from the deep knowledge of the contents. The role of Plan.Net was to design the content, communicate and implement the elements of experience that will be offered to guests during their stay in the apartment of about 180 square meters in one of the residences BNP Paribas Real Estate in avenue Legioni Romani in Milan: mialacasaitaliana.it/viverelacasaitaliana/

Not only books, games, food, multimedia will guide the way in the apartment that has to be simply experienced.

Info

Client
BNP Paribas Real Estate

Branch
Real Estate

Category
Integrated communication

Contact


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