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EN IT
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Auchan - Il bello del giardino

THE IDEA

Everything for growing your passion

Auchan Italy launches the operation "Il bello del giardino - Everything for growing your passion" and offers thousands of products to take care of the plants, to decorate the garden or the terrace, to cook on the grill. Plan.Net designed all the communication of this initiative: a special catalog, a digital magazine, a massive presence on the social media as well as a display campaign, newsletter, communication on the corporate website and in store.

The digital magazine contains dozens of articles that provide tips and tutorials for having a very special garden or balcony. Thanks to the online magazine anyone, even those without a green thumb, can learn all the necessary not only about how to cultivate luxuriant and strong plants, but also how to decorate with style the green spaces and how to prepare mouth-watering barbecues. The magazine will be updated periodically during the entire duration of the initiative. The most interesting advice of the magazine will also be replicated on the Fan Page Auchan, wich is about to reach 320,000 Likes. By following the hashtag #ilbellodelgiardino users can have a practical handbook about how to become a gardening expert.

Info

Client
Auchan

Branch
Retail

Category
Integrated communication

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it