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EN IT
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AUCHAN. THE CHAMPION OF SAVING

THE IDEA

“I 25 giorni Auchan” (the 25 Auchan days) is Auchan’s most important promotional operation. To promote it on the web a character was created that was ready to fight in defence of consumers and saving: Nonna Aldina. The likeable old lady behaving eccentrically in the hypermarket was a success and she became the protagonist in many other web videos used to launch the Auchan Facebook page, support commercial operations throughout the year and at Christmas. 

Info

Client
Auchan

Branch
Food & Beverage

Category
Promotion

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it