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BK: the new King Nuggets


Plan.Net decided to communicate a promotion in a different, fun way, in order to reach a young target group on social networks: the idea is to entrust the creation of a jingle (background of the impressive advertising campaign), not to celebrities, but to the talent of Martinez, member of Zero2, a crew of young rappers from Milan.
The chorus that everybody sings, became famous thanks to a video posted on the official facebook page of Burger King, in which Zero2 orders in a spectacular way the new King Nuggets in a King Drive. The four rappers, sitting in their car, surprise an unsuspecting cashier and revel in a freestyle that sees Martinez protagonist thanks to his rapping skills at an incredible speed. Burger King® has jumped on the trend launched in the US and loved by young Americans. The "drive-thru rap" videos are made when people go to the drive-thru of a fast food, play a music background and order in an original way between rap and beatbox, using their own style. They often film themselves and share their performance online.


Burger King

Fast Food

Integrated communication


Diego Cermelli

Diego Cermelli
Strategy & Business Development