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The promotion of Burger King: Choose 2 sandwiches amongst King Rib BBQ, Long Chili Cheese, Big King and Chicken Royale for the price of 5 €.
Plan.Net Italy created a 10 seconds spot, billboards, point of sale materials and all the communication on social networks; "Combine them your way" is the slogan of the operation, which emphasizes once again the positioning of BK "Do it your own way". This claim reminds customers that no matter who they are, they can order the products in restaurants as they want and that they can and must live them as they want, anytime.
The video posted on Facebook reached almost 2 million views, 700 shares and almost 800 comments.