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EN IT

THE IDEA

Friday, November 27, 2015 was Black Friday: up to 70% on many items selected from different categories in all hypermarkets Auchan.

To build anticipation around this unique and unrepeatable day, short viral videos were created in candid camera style. In these, you see a man who is hiding among the shelves of shopping malls and is covered with products to avoid being seen, so be the first to be able to choose his purchases on Black Friday, avoiding the crowds at the entrance. It will be discovered, unintentionally scaring passing customers and creating gags. All this, brings the attention to the final message: "Black Friday. To be the first, there are those who do everything. Are you ready?"

The videos posted on Facebook had more than 1.1 million views and on YouTube they were more than 400,000.

Info

Client
Auchan

Branch
Retail

Category
Social media

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it