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EN IT
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HUMANA: Disaster Chef

THE IDEA

With the launch of the biological product line, Humana gives rise to competition for the most funiest lunches ever. Disaster Chef invites moms and dads to publish photos and videos of small and big disasters of their children from 4 to 36 months. Joining is easy and fun after registering to Humana Club. Parents can upload their contributions that are placed in the gallery. All users can vote for favorite photos and videos and then decide who will win weekly prizes, monthly prizes and the final prize. The contest was published on the website section of Humana that collects all the fun activities and special initiatives of the brand.

Info

Client
Humana

Branch
Baby Food

Category
Website

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it