This site sends cookies also to third parties. To learn more or disable all or some cookies, click here.
By closing this banner, scrolling this page or clicking any of its elements you consent to the use of cookies.

EN IT
Loading...

Granarolo 100% Vegetale

THE IDEA

For a dairy company, launching a line of non-dairy products was a big challenge. We have partnered with Granarolo along the whole process of developing and launching a brand new vegetable line: from positioning to naming, from brand design to packaging, key concept, ATL launch campaign, digital strategy, including website development, content production and social media management.

In an extremely functional market, we chose to endow the brand with an added emotional content, centered on instinctive wellbeing. Thus the “Natural instinct” platform was born and developed consistently across all touchpoints, especially digitally, where activation of consumers via social media has proved the winning move.  

Info

Client
Granarolo

Branch
Food & Beverage

Category
Integrated communication

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it