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EN IT
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Humana - Temporary shop

THE IDEA

In occasion of Mother's Day, Plan.net and Humana presented a special initiative for all mothers: for the first time the products of the company, leader in the study, the development and the production of baby food, may be purchased online, but for a limited time and number. Moms will have the opportunity to buy four exclusive kits: the first is dedicated exclusively to weaning, the second includes also Humana Milk 2, the third even the Humana Milk 3, and the fourth provides also products from the Humana Baby line. In every kit customers will find many free gifts, including the new Milkymerenda: a snack to squeeze, made with plenty of good milk and yogurt! In addition, as a gift, moms will receive an exclusive booklet of discount vouchers for the value of 7 euro. In this way mothers can redeem their favorite products at a special price.

Plan.net created the design and the communication strategy of the new e-shop Humana and will promote the initiative through the official Facebook page of the brand (that reached over 182,000 "likes") with a special publishing plan. The promotion plan of the e-commerce will be completed by a DEM and an advertising campaign on Google AdWords and Google Shopping.

Info

Client
Humana

Branch
Baby Food

Category
Digital campaign

Contact

Diego Cermelli

Diego Cermelli
Strategy & Business Development

E-Mail: d.cermelli@plan-net-group.it