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For Mother's Day, Humana Italia has made moms protagonists, giving them visibility on their social channels.
In the week before May 14, Facebook's page and Instagram's profile were filled with photos of moms who shared whit Fan and Follower their testimonies about their mum's status. All moms have been asked 'What does it mean to you to be mom?'
The project was born with the desire to become the protagonists of moms with small children. An agency team went around Milan to interview young moms, then posting their experiences, doubts and hopes on Facebook and Instagram. Some testimonials from moms have come directly from Facebook and Instagram also at finished project to have a continuous comparison with the Humana Italia community.
With the most exciting testimonials was made a video on May 14 on Facebook, Instagram and the new YouTube channel of Humana Italia.