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LIDL ITALIA - Social Communication

The project

After a national pitch, Plan.Net Italia won the social media management of LIDL Italia official profiles: Facebook, Instagram, Twitter.

 The everyday challenge is to communicate the promo activities of the brand creating engagement and, above all, consolidating its new distinctive tone of voice.

 In collaboration with the Client, Plan.Net Italia has realized a brand new communication approach in LIDL history.

 Every post on Facebook is conceived almost like a campaign, with ironic headlines and visuals often animated, capable of stimulating reactions and sharing.

On Instagram, the product is king and inserted in precise environments, often with ad hoc shots.
On Twitter are the trends to make living a more institutional communication: with usual real time posts, news or network trends in order to include Lidl Italia in the hottest discussions of the moment.


Lidl Italia

Food & Beverage

Social media


Diego Cermelli

Diego Cermelli
Strategy & Business Development