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Together with the fall in Plan.Net (Serviceplan Group) came a new entry, which enriches its knowhow with the experience of Stefano Rho, new creative director of the digital agency, led by Sara Baroni.
Stefano Rho started as a graphic designer and art director and has extensive experience with national and international clients. Before joining Plan.Net, he worked as a creative director at BREXlab (RBA design) and previously, for 9 years as creative director at Digital Brand Portal for customers as Sky.it, TelecomItalia, Alice, McCain, Eni, Banzai, Poltronesofà, Olivetti, AutoScout24, Hyundai and many more. Even before he was Creative Director at Olà!, the first agency in Italy specialized in Online Advertising where he worked on pure web marketing projects for clients such as Fineco, Wind, PagineGialle, Virgil, Matrix, Woolwich Bank, Barclays and Yahoo. But, in his past, there are other experiences as art director in agencies as FCA!BMZ and Artifice, where he designed packaging for Coca-Cola and Unilever.
He defines himself "Multi-disciplinary Creative Director" and not only Digital Creative Director. During his work experience he was able to work on all communication media, from below the line to packaging design, from traditional advertising to spots, from banners to rich media, from mini-sites to vertical portals, from app to ibeacons, touching the most popular social networks.
Born in 1973 in Milan, Stefano Rho has a strong passion for the 'pixel perfect', which became his unmistakable style and a guarantee for the customers; in his portfolio as WebDesigner there are projects such as eprice.it, saldiprivati.it, poltronesofa.it, sky.it, cucchiaio.it and salonedelmobile.it
"Plan.Net is growing to establish itself as a strategic communication agency with digital DNA. After two years of consolidation of the customer portfolio, we are ready to improve creatively in order to give better services to our customers and capitalize on opportunities for new business - says Sara Baroni, CEO of the digital agency. I deeply believe that a good creative direction, along with a solid strategic direction can build customer value, which is asking today for creativity in support of a customer experience focused on sales, whether online or offline. Stefano is part of a team that is now ready to embrace a new approach and will be the engine of growth that we expect in 2016."