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Since 1 September 2016 Klaus Schwab reinforces, next to Manfred Klaus and Markus Maczey, as partner the management of the Plan.Net Group. The 45-year-old has a longstanding consulting as well as management experience in the areas strategy, communication and digital transformation and he, lastly, was the CEO of the digital strategy consultancy bemorrow that he founded himself.
Munich, September 8th 2016 — The Plan.Net Group reinforces the management level: Since 1 September 2016, Klaus Schwab is, next to Manfred Klaus as well as Markus Maczey, the new managing director of the agency group and is, as of now, responsible for the areas strategy, consultancy as well as business development and marketing. Manfred Klaus, spokesperson of the management of the Plan.Net Group, is still responsible for the areas corporate development, mergers & acquisitions, media and finance. Markus Maczey takes the responsibility for the entire creative product from Plan.Net as Chief Creative Officer.
“With our aspiration 'Creating Relevance' and the approach to integrate and offer digital communication solutions at one-stop, the Plan.Net Group developed very dynamically”, says Manfred Klaus. “I am looking forward to further create the future of our agency group now with Klaus Schwab, Markus Maczey and the entire team. With the profound expertise of Klaus, we will further extend our competence, the sustainably successful digital transformation for our clients.”
Klaus Schwab looks back at more than 15 years of consultancy and management experience in the areas strategy, communication as well as digital transformation and consulted renowned national and international companies such as Bahlsen, Betchle, British American Tobacco, BW|Bank, the Commerzbank, Coca-Cola and Volkswagen during that time. The now 45-year-old started his professional career in 1998 at the digital agency, die argonauten (today Geometry Global), where he, lastly, worked as manager for strategic services in 2006 across locations. Afterwards, he founded comrepublic, an agency for strategy and communication in the digital era, which merged with the strategy agency different in 2011. Before getting started at the Plan.Net Group, he was the CEO of the digital strategy consultancy bemorrow that he founded in 2014. The Serviceplan Group is now, predominantly, involved in the company from Berlin which is continued under the roof of the Serviceplan Consulting Group. It is led by Thomas Zervos, who was responsible for the strategic work of the Plan.Net group until the middle of the year, together with Alessandro Panella.
“I am working in the area strategic consultancy for the digital era for many years and I am very excited to combine this expertise with the performance of the Plan.Net Group. The profile of Plan.Net reaches far beyond that of a digital agency. The connection of digital, media and technical expertise is unique. This makes, together with the entrepreneurial understanding that shapes the entire group, Plan.Net a top partner for me in digital transformation”, says Klaus Schwab.
Florian Haller, CEO of the Serviceplan Group adds: 'The digitalisation is, next to the internationalisation, the most important growth engine of the Serviceplan Group. Our clients' need for competent and reliable consultancy and integration grows increasingly. With Klaus Schwab, we have won over a renowned and entrepreneurially-experienced digital manager for the Plan.Net Group with whom our clients can keep on taking the right steps in digitalization.”
The Plan.Net Group is the leading digital agency in Germany, and is also among the largest independent digital agencies in Europe and is represented in more than 25 international locations – including, besides Munich, Hamburg and Brussels, for example in Dubai, Milan, Paris, Vienna and Zurich. Founded in 1997 as a subsidiary of the Serviceplan Group, Plan.Net today with its philosophy of "Creating Relevance" covers all facets of digital, interactive and integrated communications – from campaigns, websites, Internet portals and e-dialogue on media buying and planning or content, social and search engine marketing to mobile advertising, including the development of apps for mobile devices worldwide. In total, around 850 people work for clients such as BMW, Lufthansa, IKEA, Media Markt, Consorsbank, Reckitt Benckiser, Weight Watchers and the ZDF worldwide. Since July 2014, hmmh has become part of the Plan.Net's constellation. hmmh is one of Germany's leading agencies for digital commerce, offering, in line with its philosophy "consult – create – care", comprehensive advice and support from the idea through software development to complete shop-handling.
Picture 1: Klaus Schwab, Managing Director Plan.Net Group
Picture 2 (from left): Klaus Schwab, Manfred Klaus & Markus Maczey (management of the Plan.Net Group)